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What is the Purpose of a Facebook Page vs. a Facebook Group? Facebook Pages are the business type of Facebook profile for companies, organizations and public figures. Their purpose is to connect with their audience/ community. Facebook Groups are intended to be a community centered on a common interest. Their purpose is to offer a way for people to interact with each other. Both are generally owned by a Facebook personal profile (a profile on Facebook is for people only, companies and groups cannot have a profile) and can have multiple Administrators who manage them. Trouble can arise when someone starts a group or page for a business and then moves on… this is one of the biggest trouble people have when it comes to managing groups and pages.